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1. We shall at all times conduct our business with integrity and in a manner that will reflect positively on our image and the images of our partner institutions as reliable and trustworthy providers of high quality education and training.

2. We shall promote our self and our partner institutions in a professional and ethical manner and shall ensure that their business activities reflect best practice.

3. We shall be honest in communicating information about our self, our partner institutions and our potential students in published, oral or any other form. We shall not knowingly or by a failure of professional standards provide or disseminate false, incomplete or misleading information.

4. We shall act at all times in the best interests of students as well as partner institutions. We shall offer advice and counselling and provide information to students, and where appropriate their parents, in a manner consistent with this principle.

5. We shall conduct our self with due regard to the regulatory conditions in the markets in which we operate. We shall comply with all applicable national laws, regulations and official policies.

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